BesteBuren (translated: Dear Neighbours) is a campaign aimed at celebrating and stimulating cultural and creative collaboration between The Netherlands and Flanders. Over the course of 2015 numerous cultural exchanges and festivities took place in both regions.
At Zinnebeeld we have developed the identity and digital means for this campaign. Amongst others the responsive website, e-mail newsletter, a fun online quiz and direct integrations with Facebook and Twitter to stimulate public engagement. Throughout the project I have worked in close cooperation with the BesteBuren team and provided support, advice and new ideas for the campaign.